Plus & Minus

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Plus & Minus logo

Plus & Minus builds its proposition into the name: plus the antioxidants, minus the alcohol. This Australian brand takes seriously both what's removed and what remains.

Grapes come from premium, dry-grown South Australian vineyards. That quality foundation matters because dealcoholisation reveals flaws that alcohol might otherwise mask. Using high-quality fruit ensures the wines stay vibrant and full-flavoured after processing.

The antioxidant angle sets Plus & Minus apart. Grape skin extract (GSE) is added during winemaking, rich in naturally occurring antioxidants. It delivers the health benefits associated with red wine without the alcohol that undermines them. No artificial sweeteners appear in the recipe.

The range covers the varieties wine drinkers expect: Rosé, Pinot Grigio, Blanc de Blancs, Pinot Noir, and more. Ready-to-drink cans extend the lineup for convenience without compromising quality.

Branding draws inspiration from skincare rather than traditional wine aesthetics. Bold, simple, striking design signals that this is something different from dusty bottles in the cellar. It's wine reimagined for modern health-conscious drinking.

Fourth Wave Wine handles production and distribution, bringing established winemaking expertise to the alcohol-free category. Australian availability is strong through specialist retailers and direct ordering. UK drinkers can find Plus & Minus through importers serving the growing alcohol-free market.

At a Glance

Price Point
Mid-range
Company
Plus & Minus Wines

The Collection

6 drinks

At a Glance

Price Point
Mid-range
Company
Plus & Minus Wines

Collection

6 drinks