Oddbird

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Moa Gürbüzer spent years as a family therapist before founding Oddbird in 2013. That background shaped her approach: rather than simply removing alcohol from wine, she wanted to change how people think about drinking occasions altogether. The Swedish company has since grown into Scandinavia's leading producer of alcohol-free wines.

Oddbird's research centre in Alsace, France, anchors their technical ambition. Winemakers and sensory scientists work together on dealcoholisation methods that preserve aroma, texture, and complexity. The obsessive attention shows in the finished products, which retain character that cheaper processes strip away.

The range sources grapes from established European wine regions. Selection focuses on heritage vineyards with rich soils and favourable climates. Only then does dealcoholisation happen, using methods refined through years of research. No artificial colours, synthetic aromas, or added flavouring agents make it into the bottles. Just wine, minus the alcohol.

Product variety covers the full spectrum. Reds offer depth and structure for those who miss a proper glass with dinner. Whites deliver freshness and fruit. Rosés bring summer drinking appeal. Sparkling options handle celebrations without the hangover. That breadth means Oddbird can genuinely replace a wine rack rather than just occupy a token slot.

International distribution expanded significantly in 2024, with several wines launching in the US market. UK availability comes through specialist retailers and online shops catering to the alcohol-free curious.

Oddbird sits at the premium end of the category, reflected in pricing and presentation. The brand appeals to wine enthusiasts who take quality seriously and have chosen to step away from alcohol. It's not a casual purchase, which is probably the point.

At a Glance

Price Point
Premium

The Collection

7 drinks

At a Glance

Price Point
Premium

Collection

7 drinks

  • Wine5
  • Spirits1
  • Beer1