The alcohol is removed from a fermented base using vacuum distillation or reverse osmosis, which keeps the fruit flavours intact rather than cooking them off. What you get in the glass is vivid red with gentle fizz and a nose that's all forest fruit: cherry, blackcurrant, and a touch of darker berry. It drinks sweet, as fruit ciders tend to. The cherry and blackcurrant do most of the work on the palate, with raspberry adding a bit of sharpness. There's apple underneath but it stays in the background. The finish is short and sweet, with no real dryness to speak of. This sits squarely in the same territory as the alcoholic version. If you're used to fruit cider and want the same thing without the alcohol, it does that job well. Not a drink for anyone after something complex, but that's not what it's for.