
Jukes
Matthew Jukes spent over 35 years tasting and writing about wine before launching his own alcohol-free range. The award-winning wine critic, whose column in the Daily Mail reached millions of readers weekly for more than two decades, founded Jukes Cordialities in early 2020. The idea was straightforward: bring genuine wine expertise to alcohol-free drinks rather than mimicking wine poorly.
The approach differs from most AF wine alternatives. Rather than dealcoholised wine or grape-based substitutes, Jukes cordials blend fruits, vegetables, herbs, and spices with organic apple cider vinegar as the structural backbone. The result is deliberately dry and complex, designed to stand alongside food rather than as a sweet afterthought. You mix the concentrate with still or sparkling water to your preferred strength.
Three core expressions anchor the range. Jukes 1 (The White) leans into citrus and herbal territory with peach blossom and cucumber notes. Jukes 6 (The Red) delivers blackcurrant and blackberry depth with a spicy finish. Jukes 8 (The Rosé) takes a Provence-inspired path through raspberry, rhubarb, and melon. For those preferring convenience, ready-to-drink sparkling cans offer the same profiles in a grab-and-go format.
The brand has found its way onto serious wine lists. Restaurants like Heston Blumenthal's Dinner and Clare Smyth's Core include Jukes alongside their fine wine selections. That kind of placement reflects both Jukes's reputation in wine circles and the drinks themselves holding up under scrutiny from sommeliers.
Jukes ships direct from London and has expanded to over a dozen countries. In the UK, Waitrose and The Wine Society stock the range. The pricing sits firmly in premium territory, which makes sense given the positioning: this is a wine professional's product aimed at wine drinkers, not a health supplement dressed up in a bottle.
At a Glance
- Price Point
- Premium
- Company
- Jukes Cordialities
- Website
- jukescordialities.com
The Collection
7 drinksAt a Glance
- Price Point
- Premium
- Company
- Jukes Cordialities
- Website
- jukescordialities.com
Collection
7 drinks
- Soft Drinks3
- Spirits2
- Wine2







