Caleno

Webb's frustration with uninspiring alcohol-free options sparked the idea. Working in drinks distribution gave her industry knowledge. A trip to Colombia gave her the flavour inspiration. The result sits somewhere between gin alternative and rum replacement, depending on which bottle you reach for.

The range centres on tropical botanicals with Colombian character. Light & Zesty leads with pineapple, lemon peel, and juniper, anchored by golden Inca berries that give it a distinctive fruity brightness. It works as a gin substitute in long drinks, best paired with tonic and a pineapple garnish. Dark & Spicy takes a different path entirely. Ginger, kola nut, coconut, and vanilla create something warming and rich, designed to stand in for spiced rum. Mix it with ginger ale and lime for an alcohol-free take on a Dark & Stormy.

The brand earned B Corp certification in 2023, reflecting a broader commitment beyond just what goes in the bottle. All products are vegan, zero sugar, and gluten-free.

Caleno sits firmly in the premium segment, positioned as a considered purchase rather than an everyday mixer. You'll find it in Sainsbury's, Waitrose, and M&S, alongside specialist alcohol-free retailers. The brand also ships direct from their website to several European countries and the US.

The Colombian influence runs deeper than marketing. These are spirits with a point of view, not just neutral bases hoping to disappear into tonic.