
Hoggys
Hoggy's brings Estonian cider craftsmanship to the alcohol-free market. The brand sits within A. Le Coq, the Baltic region's oldest continuously operating brewery, founded in Tartu in 1800. A. Le Coq itself carries quite a story. The name traces back to a Prussian family of Huguenot descent who made their fortune bottling Russian Imperial Stout for the Tsarist market. The Estonian brewery adopted the prestigious name in 1913, lost it during Soviet rule, then reclaimed it in 1997 when Finnish drinks giant Olvi Group took ownership.
The Hoggy's range spans both alcoholic and alcohol-free ciders, unified by a hedgehog mascot positioned as a discerning fruit expert. A touch whimsical, perhaps, but the drinks themselves take a straightforward approach to cider making.
The alcohol-free lineup currently includes Apple and Pear variants, both at 0.0% ABV. The Apple cider pours a clear gold with light fizz. Fresh apple aromatics lead into a palate that balances natural sweetness against a crisp, slightly tart finish. It drinks clean and refreshing rather than cloying. The Pear follows similar lines with ripe pear character replacing the apple notes. Both are vegan and gluten-free.
Hoggy's sits in an interesting space. It offers genuine European cider heritage at accessible prices, something the UK alcohol-free cider market still lacks depth in. Most AF ciders available here come from British producers or are clearly positioned as premium imports. Hoggy's offers a middle ground: proper cider credentials without the boutique price tag.
In the UK, you'll find Hoggy's through online specialists like Dry Drinker and The Alcohol Free Co. Distribution remains relatively limited compared to the brand's strong presence across the Baltics and Scandinavia, where A. Le Coq exports widely across Europe and beyond. A well-made, unfussy AF cider at a price point that doesn't require much deliberation.
At a Glance
- Price Point
- Value
- Company
- A. Le Coq
The Collection
3 drinksAt a Glance
- Price Point
- Value
- Company
- A. Le Coq
Collection
3 drinks



